Do you find yourself longing for those days when you used to put on real pants and heels to head off to the office? As much as you adore your kids, wiping runny noses and cleaning up messes 24/7 can make you desperately miss being known for something other than your macaroni art critique abilities.
But what if you could earn that income you took pride in AND continue being a present, available mom? Well, you totally can by leveraging those talents of yours into an online business catered to moms.
And no, I don’t mean peddling products to your friends through social media (though props if you dig that!). I’m talking about tapping into those superpowers of yours—your experience, knowledge, and skills—to create a digital business as unique as you are.
Intrigued? Read on to discover how you can spot opportunities, establish your online presence, and balance entrepreneurship with parenting.
Identifying Your Mom Superpowers
Step one is getting crystal clear on what message, product or service only YOU can share with the world. To do that, take stock of your passions, education, careers, hobbies and life experience.
What topics do you geek out on reading about until 2am? What skills seem so second nature that others are shocked to find out how much there is to learn? What problems do you have unique perspective on that you could provide advice around?
These are clues into the direction your online business can take. Here are some questions to ask yourself:
– What topics or products am I incredibly knowledgeable about?
– What skills have I developed that many struggle with or need help on?
– What problems do I have experience solving that could be valuable to others?
– What don’t I currently see available in the marketplace that I wish existed?
Make a running list of expertise areas or problems you could help solve. Getting clear on how you can serve will make the possibilities much more tangible.
Choosing Your Online Business Model
The online marketplace awaits whatever magic you’re looking to sprinkle there! With a myriad of business models, you have options on what works best for your strengths and schedule.
A few of the primary ones are:
Selling Products
An ecommerce store allows you to sell physical or digital products directly to customers. This includes everything from handmade crafts, printable designs, online courses, branded products and more! The versatility here widens the playing field for moms with different specialties.
Providing Services
Alternatively, you can offer up your skills and knowledge as an educator, consultant or coach to help others improve their lives. We’re talking graphic design services, fitness programming, productivity strategizing, resume building. Provide it one-on-one or in group settings!
Building an Audience
As an influencer! Moms often inadvertently build a community just by sharing their parenting journeys. What if you got intentionally strategic with that audience and monetized it through ads or affiliates? Could be something to look into!
Browse the internet to explore examples of each business model and see what resonates most with your goals.
Establishing Your Online Presence
Alright, enough daydreaming – time to get down to business! Let those superpowers shine by setting up shop.
Stake Your Claim with a Domain and Website
Registering a domain is like planting a flag in your little corner of the internet to claim as your own. A website organizes your content in one, shareable space that establishes your legitimacy.
Rough out what content will live where and ensure you get the domain name to match your branding. Starting off on the right foot here prevents having to redo things down the road!
Craft Your Brand Identity
Consistency is key to professionalism and recognition. Choose brand colors and designs that speak to the vibe you want to exude with your business. Develop a logo that looks snazzy atop marketing materials and social media banners.
If graphic design isn’t your jam, try a site like Canva that has premade templates you can customize to fit your style.
Set Up Your Social Media Accounts
While your website is your digital headquarters, social media accounts help spread the word about your business to a wider audience. Curate content that educates and engages fans while demonstrating your expertise.
Post consistently across your channels, but don’t feel like you need to use every platform out there. Stick to the ones that feel most aligned.
Manage Your Venture Like a Momtrepreneur
You did it – your online business is up and running! But uh, those kids of yours still exist, and managing customers alongside temper tantrums takes some tactical organizing. Here are some tips!
Set Boundaries
Limit working hours and locations so you don’t end up hunched over a laptop during family dinners. Communicate needs clearly with family so you all understand expectations.
Schedule Content & Tasks
Use blocks of nap time wisely by planning batches of content, emails and administrative tasks in advance. Anticipate what you can tackle proactively and you’ll prevent scrambling later.
Outsource What You Can
Consider hiring a virtual assistant, editor, social media manager or shipping service so you direct time toward priorities. Especially in early stages when you’re adjusting, bring in support where you need it.
And there you have it – you now possess my best tips for identifying the type of online business suited for you and then making that bad boy happen! Of course, I can’t cover some nitty gritty details here. But let the basics serve as a springboard to spark possibility.
Now, take a breath, kiss that kiddo, and picture the next chapter unfolding – one where you own a venture as inspiring as you are while retaining the mobility motherhood demands.
You SO got this! And I’ll be cheering you on in the comments – let me know what unique magic you’re looking to gift the online world!
Click here for a comprehensive guide about how to make money online.
